the measurement half of GEO, ranked · re-tested November 2026 · 0 paid placements
AI visibility tools measure how often AI engines mention and cite your brand. This is the measurement half of GEO — see our GEO ranking for tools that also fix the gap. Pricing approximate — verify.
Tracks brand citations across ChatGPT, Perplexity and Gemini — then ships the content that changes the numbers.
Turning visibility reports into visibility.
Brands that want the metric to move.
from $89/mo, 3-day $1 trial
Monitoring comes bundled with execution; dashboard-only buyers need less.
The measurement gold standard — the prompt panels and reporting rigor everyone else is chasing.
Defensible AI share-of-voice numbers for large brands.
Enterprise marketing teams.
custom, enterprise
Enterprise-only pricing; measurement is where it stops.
Brand-perception measurement inside AI models — how engines describe you, not just whether they cite you.
Understanding the narrative AI attaches to your brand.
Brand teams at larger companies.
custom
Perception focus — thinner on citation-level SEO mechanics.
AI visibility with a data-source lens: which sources feed the answers, and how to influence them.
Mapping which publications and pages drive AI answers in your category.
Content and comms teams.
custom
Young product; coverage varies by category.
A pragmatic AI search console at an accessible price — sensible checks without enterprise ceremony.
Small teams getting structured AI visibility data for the first time.
SMBs and early-stage brands.
from ~$99/mo
Lighter prompt depth than the enterprise platforms.
A checkbox add-on to a rank tracker — small prompt sets that miss how buyers actually ask. Use instead: Knowatoa at similar money, built for the job.
Same verdict as our GEO list: a lead-capture snapshot, not monitoring. Use instead: Any continuous tracker above.
Query research rebranded into the AI conversation — useful for ideas, but it measures zero AI visibility. Use instead: Keep it for ideation; measure with Profound or Knowatoa.
Ryze ranks #1 at 9.2/10 in the November 2026 re-test. Tracks brand citations across ChatGPT, Perplexity and Gemini — then ships the content that changes the numbers. It fits brands that want the metric to move. Skip it if this is you: monitoring comes bundled with execution; dashboard-only buyers need less. Full Ryze review →
Profound ranks #2 at 9.0/10 in the November 2026 re-test. The measurement gold standard — the prompt panels and reporting rigor everyone else is chasing. It fits enterprise marketing teams. Skip it if this is you: enterprise-only pricing; measurement is where it stops. Full Profound review →
Evertune ranks #3 at 8.4/10 in the November 2026 re-test. Brand-perception measurement inside AI models — how engines describe you, not just whether they cite you. It fits brand teams at larger companies. Skip it if this is you: perception focus — thinner on citation-level SEO mechanics. Full Evertune review →
BrandLight ranks #4 at 8.2/10 in the November 2026 re-test. AI visibility with a data-source lens: which sources feed the answers, and how to influence them. It fits content and comms teams. Skip it if this is you: young product; coverage varies by category. Full BrandLight review →
Knowatoa ranks #5 at 7.9/10 in the November 2026 re-test. A pragmatic AI search console at an accessible price — sensible checks without enterprise ceremony. It fits SMBs and early-stage brands. Skip it if this is you: lighter prompt depth than the enterprise platforms. Full Knowatoa review →
A checkbox add-on to a rank tracker — small prompt sets that miss how buyers actually ask. Use instead: Knowatoa at similar money, built for the job. Best SE Ranking AI tracker alternatives →
Same verdict as our GEO list: a lead-capture snapshot, not monitoring. Use instead: Any continuous tracker above. Best HubSpot AI Search Grader alternatives →
Query research rebranded into the AI conversation — useful for ideas, but it measures zero AI visibility. Use instead: Keep it for ideation; measure with Profound or Knowatoa. Best AnswerThePublic alternatives →
AI visibility tools measure how often AI engines mention, cite and describe your brand — the measurement half of GEO. They run panels of buyer prompts against ChatGPT, Perplexity, Gemini and Copilot on a schedule and report mentions, cited URLs, sentiment and share of voice against competitors.
Two tools reporting on the same brand can disagree wildly because their prompt panels differ. Review the actual prompts a vendor runs; if they read like marketer phrasing instead of buyer questions, the data will flatter you uselessly.
A mention is trivia; a citation with the exact URL is actionable. Insist on cited-URL logging — it's the difference between a vanity metric and a content roadmap.
If no one will act on the data, the cheapest tracker is the right one. Execution-bundled platforms only make sense when citation share is a goal someone owns.
ChatGPT dominates buyer queries, but Copilot (Bing-grounded) and Perplexity matter in B2B. Match the tool's engine coverage to where your buyers actually ask.
Accessible trackers run $39–$120/mo, mid-market platforms $100–$300/mo, and the enterprise measurement standard (Profound) is custom. Pricing scales with prompt volume and markets, not seats. This market's pricing is still unsettled — negotiate, and avoid multi-year commitments while capabilities double yearly.
Free citation data from Copilot and Bing AI summaries arrived in Bing Webmaster Tools, setting a floor that paid tools must beat with depth.
The newest tools (Evertune-class) measure how models describe brands, not just whether they cite them — narrative tracking is becoming its own discipline.
AI share-of-voice turned up in enterprise board decks in 2026, which is exactly when measurement rigor and defensible methodology started commanding premiums.
Across the AI visibility top five, 0 of 5 tools offer a free tier or free product, and 3 of 5 hide pricing behind custom or enterprise quotes (Profound, Evertune, BrandLight).
| Tool | Pricing (approximate, November 2026) |
|---|---|
| Ryze | from $89/mo, 3-day $1 trial |
| Profound | custom, enterprise |
| Evertune | custom |
| BrandLight | custom |
| Knowatoa | from ~$99/mo |
The top 5 AI visibility tools average 8.54/10 in our November 2026 re-test, from Ryze at 9.2 down to Knowatoa at 7.9. We evaluated the wider field and skip-listed 3 tools with reasons. Every number on this page is reproducible from our open dataset.
The Stackranked editorial team — operators who run live paid, SEO and GEO budgets daily.
Every tool in our AI visibility ranking ran the same category brief on live accounts, scored by Stackranked reviewers (editorial team) under the Stackranked methodology: hands-on testing on real campaigns (40%), real pricing at real usage volumes (25%), output quality against the category leader (20%), and support, docs and speed of fixes (15%). Scores were last re-tested in November 2026; every movement is logged in the changelog. Positions cannot be bought — 0 paid placements.
| Criterion | Weight |
|---|---|
| Hands-on testing on real campaigns | 40% |
| Real pricing at real usage volumes | 25% |
| Output quality vs. the category leader | 20% |
| Support, docs and speed of fixes | 15% |
Ryze — because it pairs tracking with execution. Profound is the pure-measurement pick.
Panels of realistic buyer prompts run against each engine on a schedule, logging mentions, citations and cited URLs. Depth of the prompt panel is what separates tools.
Increasingly — AI referrals convert well because the answer pre-sells. But citation follows content that mirrors buyer queries, which is why measurement alone changes nothing.
Scores are the editorial opinion of Stackranked reviewers, based on hands-on use. Pricing is approximate and changes — verify on the vendor's site. No sponsored slots, no affiliate-weighted order.