analytics & CRO lead at Stackranked
Dana is a former agency analytics director who now owns measurement and experimentation at Stackranked — attribution models, GA4 and warehouse pipelines, and A/B programs with enough traffic to mean something. Dana scores analytics tools on the honesty of their numbers, not the beauty of their dashboards.
Scores in Dana's rankings are the author's own ratings, produced under the Stackranked methodology — hands-on testing on live accounts, quarterly re-tests, no paid placements. Last full re-test: November 2026.