lifecycle & retention lead at Stackranked
Mara has run lifecycle programs for DTC brands for ten years — email, SMS, loyalty and referral stacks on live Klaviyo, Postscript and Smile.io accounts. Before Stackranked she led retention at two eight-figure Shopify stores. Every score she publishes comes from flows she built and bills she paid.
Scores in Mara's rankings are the author's own ratings, produced under the Stackranked methodology — hands-on testing on live accounts, quarterly re-tests, no paid placements. Last full re-test: November 2026.