Re-tested November 2026 · rated by Alexis Romero · 0 paid placements
The modern media database: living journalist profiles, pitching and coverage monitoring together.
Finding the right journalist while the data is still true.
PR teams and agencies.
custom, ~$5k+/yr territory
Priced for programs, not occasional pitching.
Muck Rack's overall 8.6/10 in Digital PR & outreach breaks down across the four Stackranked criteria as follows. Grades are the reviewer's qualitative assessment per criterion; the overall score is the weighted editorial rating.
| Criterion | Weight | Muck Rack | Evidence from testing |
|---|---|---|---|
| Hands-on testing on real campaigns | 40% | solid | Finding the right journalist while the data is still true. |
| Real pricing at real usage volumes | 25% | strong | Priced at custom, ~$5k+/yr territory (approximate, November 2026). No free tier changes the evaluation math — the trial period has to prove it. |
| Output quality vs. the category leader | 20% | solid | The modern media database: living journalist profiles, pitching and coverage monitoring together. |
| Support, docs and speed of fixes | 15% | solid | Scored from real tickets, docs and response times during the Digital PR & outreach re-test. |
Muck Rack ranks #1 of the 5 tools we recommend in Digital PR & outreach (November 2026 re-test). The full field:
| Rank | Tool | Score | Pricing (approx) |
|---|---|---|---|
| #1 | Muck Rack | 8.6/10 | custom, ~$5k+/yr territory |
| #2 | Pitchbox | 8.4/10 | from ~$165/mo |
| #3 | BuzzStream | 8.2/10 | from ~$24/mo |
| #4 | Respona | 8.1/10 | from ~$198/mo |
| #5 | Prowly | 7.9/10 | from ~$369/mo |
Muck Rack holds #1 at 8.6/10 while Pitchbox sits #2 at 8.4/10 in our Digital PR & outreach testing. The case for Pitchbox: Link outreach at scale with the follow-up discipline that actually gets replies. Its honest limit: Volume tooling — without discipline it amplifies spam.
Muck Rack holds #1 at 8.6/10 while BuzzStream sits #3 at 8.2/10 in our Digital PR & outreach testing. The case for BuzzStream: The outreach CRM veteran — relationship history that compounds across campaigns. Its honest limit: The UI shows its age.
Muck Rack holds #1 at 8.6/10 while Respona sits #4 at 8.1/10 in our Digital PR & outreach testing. The case for Respona: SEO-native outreach with search and AI personalization built into prospecting. Its honest limit: Younger data layer than the incumbents.
Muck Rack holds #1 at 8.6/10 while Prowly sits #5 at 7.9/10 in our Digital PR & outreach testing. The case for Prowly: PR workflow for SMBs — media database, pitching and newsrooms at approachable prices. Its honest limit: Database depth trails Muck Rack where it counts.
Muck Rack is built for PR teams and agencies. Its core strength: finding the right journalist while the data is still true. In practice that means self-updating journalist profiles, pitch tracking, and coverage alerts and reports — the capabilities that earned its 8.6/10.
Muck Rack's honest limit, printed in every review we publish: Priced for programs, not occasional pitching. If that describes you, start with Pitchbox or BuzzStream — the full field is in our Digital PR & outreach ranking.
Muck Rack costs approximately custom, ~$5k+/yr territory as of our November 2026 re-verification — pricing changes, so confirm on the vendor's site. Across the Digital PR & outreach top five, 0 of 5 tools offer a free tier or free product, and 1 of 5 hide pricing behind custom or enterprise quotes (Muck Rack).
| Tool | Pricing (approximate, November 2026) |
|---|---|
| Muck Rack | custom, ~$5k+/yr territory |
| Pitchbox | from ~$165/mo |
| BuzzStream | from ~$24/mo |
| Respona | from ~$198/mo |
| Prowly | from ~$369/mo |
Every tool in our Digital PR & outreach ranking ran the same category brief on live accounts, scored by Alexis Romero (B2B demand-gen lead) under the Stackranked methodology: hands-on testing on real campaigns (40%), real pricing at real usage volumes (25%), output quality against the category leader (20%), and support, docs and speed of fixes (15%). Scores were last re-tested in November 2026; every movement is logged in the changelog. Positions cannot be bought — 0 paid placements.
| Criterion | Weight |
|---|---|
| Hands-on testing on real campaigns | 40% |
| Real pricing at real usage volumes | 25% |
| Output quality vs. the category leader | 20% |
| Support, docs and speed of fixes | 15% |
Category context: Digital PR and outreach tools find the right journalists and site owners, manage pitches at scale and track the coverage and links that result. The stack spans media databases, link-building pipelines, outreach CRMs and SEO-led prospecting suites.
Muck Rack scores 8.6/10 in Stackranked's Digital PR & outreach testing (November 2026) — worth it for PR teams and agencies. The honest limit: Priced for programs, not occasional pitching.
Approximately custom, ~$5k+/yr territory (November 2026). Pricing changes — verify on the vendor's site.
PR teams and agencies. Core strength: finding the right journalist while the data is still true.
No. Muck Rack had no free tier at our November 2026 re-test; pricing starts at approximately custom, ~$5k+/yr territory.
In our Digital PR & outreach testing, Muck Rack scores 8.6/10 vs Pitchbox's 8.4/10. Muck Rack wins for PR teams and agencies; Pitchbox wins when this fits: link building teams and agencies.
Priced for programs, not occasional pitching.
November 2026, by Alexis Romero under the Stackranked methodology. Scores are re-tested quarterly and every movement is logged in the public changelog.