Re-tested November 2026 · rated by Alexis Romero · 0 paid placements
ABM advertising for the mid-market: account targeting and retargeting without the six-figure entry fee.
Getting account-based ads live in weeks, not quarters.
Mid-market B2B.
from ~$975/mo
Ads-centric — orchestration beyond advertising is thin.
RollWorks's overall 8.3/10 in Account-based marketing breaks down across the four Stackranked criteria as follows. Grades are the reviewer's qualitative assessment per criterion; the overall score is the weighted editorial rating.
| Criterion | Weight | RollWorks | Evidence from testing |
|---|---|---|---|
| Hands-on testing on real campaigns | 40% | strong | Getting account-based ads live in weeks, not quarters. |
| Real pricing at real usage volumes | 25% | strong | Priced at from ~$975/mo (approximate, November 2026). No free tier changes the evaluation math — the trial period has to prove it. |
| Output quality vs. the category leader | 20% | fair | ABM advertising for the mid-market: account targeting and retargeting without the six-figure entry fee. |
| Support, docs and speed of fixes | 15% | strong | Scored from real tickets, docs and response times during the Account-based marketing re-test. |
RollWorks ranks #3 of the 5 tools we recommend in Account-based marketing (November 2026 re-test). The full field:
| Rank | Tool | Score | Pricing (approx) |
|---|---|---|---|
| #1 | 6sense | 8.8/10 | custom, six figures typical |
| #2 | Demandbase | 8.6/10 | custom, enterprise |
| #3 | RollWorks | 8.3/10 | from ~$975/mo |
| #4 | Mutiny | 8.2/10 | custom |
| #5 | Clearbit | 8.0/10 | custom; HubSpot-bundled tiers |
RollWorks holds #3 at 8.3/10 while 6sense sits #1 at 8.8/10 in our Account-based marketing testing. The case for 6sense: Intent data, predictive scoring and campaign orchestration that genuinely changes which accounts sales calls first. Its honest limit: The price and the ops maturity it assumes rule out most mid-market teams.
RollWorks holds #3 at 8.3/10 while Demandbase sits #2 at 8.6/10 in our Account-based marketing testing. The case for Demandbase: The other enterprise ABM heavyweight — strongest where advertising and account intelligence meet. Its honest limit: Similar enterprise weight to 6sense — evaluate both, buy one.
RollWorks holds #3 at 8.3/10 while Mutiny sits #4 at 8.2/10 in our Account-based marketing testing. The case for Mutiny: Website personalization by account and segment — the ABM tactic with the clearest before/after. Its honest limit: One tactic, done well — it's a layer, not a platform.
RollWorks holds #3 at 8.3/10 while Clearbit sits #5 at 8.0/10 in our Account-based marketing testing. The case for Clearbit: The B2B data layer (now HubSpot-owned): enrichment, reveal and audiences that power everything else. Its honest limit: Data, not orchestration — and its roadmap now bends toward HubSpot.
RollWorks is built for mid-market B2B. Its core strength: getting account-based ads live in weeks, not quarters. In practice that means account list targeting, intent signals, and hubSpot/Salesforce integrations — the capabilities that earned its 8.3/10.
RollWorks's honest limit, printed in every review we publish: Ads-centric — orchestration beyond advertising is thin. If that describes you, start with 6sense or Demandbase — the full field is in our Account-based marketing ranking.
RollWorks costs approximately from ~$975/mo as of our November 2026 re-verification — pricing changes, so confirm on the vendor's site. Across the Account-based marketing top five, 0 of 5 tools offer a free tier or free product, and 4 of 5 hide pricing behind custom or enterprise quotes (6sense, Demandbase, Mutiny, Clearbit).
| Tool | Pricing (approximate, November 2026) |
|---|---|
| 6sense | custom, six figures typical |
| Demandbase | custom, enterprise |
| RollWorks | from ~$975/mo |
| Mutiny | custom |
| Clearbit | custom; HubSpot-bundled tiers |
Every tool in our Account-based marketing ranking ran the same category brief on live accounts, scored by Alexis Romero (B2B demand-gen lead) under the Stackranked methodology: hands-on testing on real campaigns (40%), real pricing at real usage volumes (25%), output quality against the category leader (20%), and support, docs and speed of fixes (15%). Scores were last re-tested in November 2026; every movement is logged in the changelog. Positions cannot be bought — 0 paid placements.
| Criterion | Weight |
|---|---|
| Hands-on testing on real campaigns | 40% |
| Real pricing at real usage volumes | 25% |
| Output quality vs. the category leader | 20% |
| Support, docs and speed of fixes | 15% |
Category context: Account-based marketing platforms identify in-market target accounts, orchestrate ads and outreach against them, and personalize the buying experience. The stack spans intent-data platforms, account-based advertising, website personalization and the data layer that powers all three.
RollWorks scores 8.3/10 in Stackranked's Account-based marketing testing (November 2026) — worth it for mid-market B2B. The honest limit: Ads-centric — orchestration beyond advertising is thin.
Approximately from ~$975/mo (November 2026). Pricing changes — verify on the vendor's site.
Mid-market B2B. Core strength: getting account-based ads live in weeks, not quarters.
No. RollWorks had no free tier at our November 2026 re-test; pricing starts at approximately from ~$975/mo.
In our Account-based marketing testing, RollWorks scores 8.3/10 vs 6sense's 8.8/10. RollWorks wins for mid-market B2B; 6sense wins when this fits: B2B teams with real ACVs and an ops function.
Ads-centric — orchestration beyond advertising is thin.
November 2026, by Alexis Romero under the Stackranked methodology. Scores are re-tested quarterly and every movement is logged in the public changelog.