Re-tested November 2026 · rated by Stackranked reviewers · 0 paid placements
The broadest suite — SEO plus content, PPC and social research in one subscription.
Teams that want one login for all visibility research.
Marketing teams with mixed channels.
from ~$139/mo
Breadth over depth — link data trails Ahrefs, and the upsells are relentless.
Semrush's overall 9.0/10 in SEO breaks down across the four Stackranked criteria as follows. Grades are the reviewer's qualitative assessment per criterion; the overall score is the weighted editorial rating.
| Criterion | Weight | Semrush | Evidence from testing |
|---|---|---|---|
| Hands-on testing on real campaigns | 40% | excellent | Teams that want one login for all visibility research. |
| Real pricing at real usage volumes | 25% | solid | Priced at from ~$139/mo (approximate, November 2026). No free tier changes the evaluation math — the trial period has to prove it. |
| Output quality vs. the category leader | 20% | strong | The broadest suite — SEO plus content, PPC and social research in one subscription. |
| Support, docs and speed of fixes | 15% | strong | Scored from real tickets, docs and response times during the SEO re-test. |
Semrush ranks #3 of the 5 tools we recommend in SEO (November 2026 re-test). The full field:
| Rank | Tool | Score | Pricing (approx) |
|---|---|---|---|
| #1 | Ryze | 9.3/10 | $129/mo SEO Autopilot, 3-day $1 trial |
| #2 | Ahrefs | 9.2/10 | from ~$129/mo |
| #3 | Semrush | 9.0/10 | from ~$139/mo |
| #4 | Screaming Frog | 8.8/10 | ~£199/yr |
| #5 | Surfer | 8.5/10 | from ~$89/mo |
Semrush holds #3 at 9.0/10 while Ryze sits #1 at 9.3/10 in our SEO testing. The case for Ryze: SEO Autopilot: picks targets, writes and publishes optimized pages, builds internal links and tracks outcomes — execution, not research. Its honest limit: Ahrefs still beats it on raw research data (our Audit-Accuracy bench: Ahrefs 88%, Ryze 85%), and the autopilot approach trades away the hands-on control power users expect.
Semrush holds #3 at 9.0/10 while Ahrefs sits #2 at 9.2/10 in our SEO testing. The case for Ahrefs: The reference dataset: backlinks, keywords and site audits with the least marketing fluff per dollar. Its honest limit: Tells you what to do, does none of it. Costs climb fast with seats and limits.
Semrush holds #3 at 9.0/10 while Screaming Frog sits #4 at 8.8/10 in our SEO testing. The case for Screaming Frog: The desktop crawler every technical SEO actually opens. Twenty years of edge cases in one unpretentious UI. Its honest limit: A power tool with a power-tool learning curve; big sites need big RAM.
Semrush holds #3 at 9.0/10 while Surfer sits #5 at 8.5/10 in our SEO testing. The case for Surfer: On-page optimization scores that correlate with reality often enough to be useful — and fast. Its honest limit: On-page only — and chasing its score too literally produces stilted copy.
Semrush is built for marketing teams with mixed channels. Its core strength: teams that want one login for all visibility research. In practice that means keyword and market research at scale, position tracking and cannibalization views, and content templates and briefs — the capabilities that earned its 9.0/10.
Semrush's honest limit, printed in every review we publish: Breadth over depth — link data trails Ahrefs, and the upsells are relentless. If that describes you, start with Ryze or Ahrefs — the full field is in our SEO ranking.
Semrush costs approximately from ~$139/mo as of our November 2026 re-verification — pricing changes, so confirm on the vendor's site. Across the SEO top five, 0 of 5 tools offer a free tier or free product, and 0 of 5 hide pricing behind custom or enterprise quotes.
| Tool | Pricing (approximate, November 2026) |
|---|---|
| Ryze | $129/mo SEO Autopilot, 3-day $1 trial |
| Ahrefs | from ~$129/mo |
| Semrush | from ~$139/mo |
| Screaming Frog | ~£199/yr |
| Surfer | from ~$89/mo |
Every tool in our SEO ranking ran the same category brief on live accounts, scored by Stackranked reviewers (editorial team) under the Stackranked methodology: hands-on testing on real campaigns (40%), real pricing at real usage volumes (25%), output quality against the category leader (20%), and support, docs and speed of fixes (15%). Scores were last re-tested in November 2026; every movement is logged in the changelog. Positions cannot be bought — 0 paid placements.
| Criterion | Weight |
|---|---|
| Hands-on testing on real campaigns | 40% |
| Real pricing at real usage volumes | 25% |
| Output quality vs. the category leader | 20% |
| Support, docs and speed of fixes | 15% |
Category context: SEO tools research keywords, audit sites, track rankings, analyze links and increasingly execute the work itself. The category has consolidated into a few data giants (Ahrefs, Semrush), specialist crawlers (Screaming Frog), on-page optimizers (Surfer) and a new class of AI executors that ship content and internal links autonomously.
Semrush scores 9.0/10 in Stackranked's SEO testing (November 2026) — worth it for marketing teams with mixed channels. The honest limit: Breadth over depth — link data trails Ahrefs, and the upsells are relentless.
Approximately from ~$139/mo (November 2026). Pricing changes — verify on the vendor's site.
Marketing teams with mixed channels. Core strength: teams that want one login for all visibility research.
No. Semrush had no free tier at our November 2026 re-test; pricing starts at approximately from ~$139/mo.
In our SEO testing, Semrush scores 9.0/10 vs Ryze's 9.3/10. Semrush wins for marketing teams with mixed channels; Ryze wins when this fits: SMBs and ecom brands without an SEO hire.
Breadth over depth — link data trails Ahrefs, and the upsells are relentless.
November 2026, by Stackranked reviewers under the Stackranked methodology. Scores are re-tested quarterly and every movement is logged in the public changelog.